Shea Glow NG
A high-converting e-commerce engine for a premium shea butter brand, engineered to maximize Average Order Value (AOV) through strategic bundling and seamless checkouts.
01The Challenge
Shea Glow needed an organic, premium digital storefront (featuring warm ambers and earthy greens) to match their natural botanical brand, while rapidly scaling their Average Order Value (AOV). During the build, a critical technical crisis occurred: the All-in-One WP Migration plugin failed silently, threatening the entire database integrity.
02The Solution
I built a highly optimized storefront using the WoodMart child theme on WooCommerce, perfectly framing their core trio of premium whipped shea butters. To maximize revenue, I engineered Pre-Checkout Bundling to pair complementary skincare routines (like their Moisturizing & Repairing duos) alongside a frictionless 2-step Checkout 'Order Bump'. During the silent migration failure, I immediately pivoted to server-level disaster recovery—rescuing the database natively using Linux server tools, fixing the desynced Elementor CSS, and flushing permalinks to bring the site back to life flawlessly.
Automations & Tech
- Pre-Checkout Bundling workflows to pair complementary skincare routines and naturally build bigger carts
- Frictionless 2-step Checkout 'Order Bump' offering low-friction add-ons right before payment execution
- Server-level disaster recovery and native database rescue protocols via cPanel/JetBackup
The Impact
Dramatically increased Average Order Value (AOV) through natural bundling and checkout bumps
Successfully averted a critical silent database failure with advanced Linux server-level rescue
Delivered a blazing-fast, highly stable premium shopping experience with perfectly synced Elementor CSS
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